Brian Essex

I'm Brian Essex, a staff UX researcher who helps teams understand the people they build for

12 years of research at Meta, Microsoft, and Blink UX, plus two years as a UX designer, grounded in a PhD in Psychology.

Selected work

The case studies are password protected to respect confidentiality. Connect with me on LinkedIn or email me for the password. No password is needed for "How I use AI in research" below.

Generative research that identified an emerging customer need and shaped the direction for digital self-representation.

Approach: In-Depth Interviews

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Evaluative research that led to clear go/no-go decision on competing strategies for reducing user friction during registration and login.

Approach: Concept Testing

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Evaluative research that guided a team on which features to build and in what order.

Approach: Survey

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Generative research that turned a team's abstract model of software quality into a decision on what to measure.

Approach: In-Depth Interviews

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How I use AI in research

Giving AI the context I’d give myself

How I structure transcripts and session notes so AI analysis accounts for who participants are, which task they were on, and what they did.

Get in touch

LinkedIn: linkedin.com/in/brianessex

Email: brianessex [at] gmail [dot] com

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