12 years of research at Meta, Microsoft, and Blink UX, plus two years as a UX designer, grounded in a PhD in Psychology.
The case studies are password protected to respect confidentiality. Connect with me on LinkedIn or email me for the password.
Generative research that identified an emerging customer need and shaped the direction for digital self-representation.
Approach: In-Depth Interviews
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Evaluative research that led to clear go/no-go decision on competing strategies for reducing user friction during registration and login.
Approach: Concept Testing
Evaluative research that guided a team on which features to build and in what order.
Approach: Survey
Generative research that turned a team's abstract model of software quality into a decision on what to measure.
LinkedIn: linkedin.com/in/brianessex
Email: brianessex [at] gmail [dot] com